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Showing posts from June, 2024

Forget Going Viral: Why Reaching the Right People Really Matters

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Unlocking the Secret Weapons of Photoshop, Illustrator, and InDesign

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Every designer knows the power of the Adobe trinity: Photoshop, Illustrator, and InDesign. But what if there were hidden tricks waiting to be discovered? Tools that can take your designs from good to mind-blowing? Well, fret no more! Here's a peek into some lesser-known features that can supercharge your graphic design workflow. Photoshop: More Than Meets the Eye Channel Changers: Forget just blending photos! Channel Calculations can create wild color effects, filters, or even cool HDR-like looks. Content-Aware on the Plus Side: Content-Aware Fill isn't just for deleting stuff. Try using it to seamlessly extend patterns or textures, opening doors for creative backgrounds. Brush Tool: The Multitasker:  The Brush tool can do more than just paint! Craft custom selection borders or write text paths for unique lettering effects. Illustrator: Beyond the Lines Live Shapes for the Win: Live Shapes let you modify shapes and see other connected parts adjust in real-time. Perf...

Going Green with Design: How Earth-First Practices Are Taking Root

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In honour of #WorldEnvironmentalDay that took place earlier this month, today, I will be highlighting the growing trend of eco-friendly design practices! The world of design is getting a makeover, and this time, Mother Nature is the lead stylist. We're talking about Earth-first design, a movement where designers are ditching wasteful practices and embracing eco-friendly approaches. But this isn't just about using recycled paper for brochures (although that's cool too). Let's delve into the ways designers are minimising their environmental impact and making the design world a little greener. Why Earth-First Design is Blooming It's no secret our planet needs some TLC. From overflowing landfills to dwindling resources, the design industry hasn't exactly been a champion of sustainability. But the tide is turning! People are more conscious than ever about the environment, and they're demanding products and services that reflect those values. That's wh...

Picture Perfect: Picking the Right Image for the Job

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The web is crawling with cool visuals, but not all images are created equal! When it comes to building your online masterpieces, two main types rule the roost: raster and vector. Both can bring your ideas to life, but they work in totally different ways. Today, we'll break down the key differences and why vector images might be the secret weapon for many designs. Raster: The Tiny Square Superstar Imagine a mosaic – a million little coloured squares coming together to form a big picture. That's basically a raster image! Made up of pixels (those tiny squares), rasters are awesome at capturing crazy details and smooth colour blends. Think of those breathtaking nature photos or those digital paintings you love – yup, those are raster rockstars. Raster's Superpowers: Photo Champ: Need to show off lifelike details or super-smooth color changes? Rasters are your best bet. Sunsets with fiery skies or portraits with every freckle – rasters can handle it all! Software All-Star: Mos...

The AI Face-Off: Gemini vs. ChatGPT - Picking Your Perfect Partner

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The world of AI is booming, and large language models (LLMs) like Gemini and ChatGPT are shaking things up. But with these two big names battling it out, who should you pick for your next project? Here at Glu Group, we're diving deep to uncover the strengths and weaknesses of both Gemini and ChatGPT, so you can pick the AI that's the perfect fit for your needs. Gemini: The Know-It-All with a Chatty Side Gemini's like a brainiac with the latest gossip. It's super accurate and uses the newest info, making it perfect for projects that need spot-on details or keeping your content on the cutting edge. But Gemini's not just a bookworm - it can also chat like a normal person! This makes it awesome for writing catchy marketing copy, scripts that feel real, or even having conversations that seem almost human. However, there's a catch. The free version of Gemini is a bit limited, like a ballerina who can only do basic moves. Plus, it's still new on the scene, so...