Creativity That Sticks

Let’s be real – in a world where first impressions are everything, looking polished matters. Whether it’s your website, your business card, or your latest social post, strong design builds trust, grabs attention, and quietly tells customers you’re the real deal. The good news? You don’t need to be a creative genius or break the bank to make your brand look professionally designed. You just need to know a few key principles. At Glu Group, we help Kiwi businesses look their best through smart, effective design. Here are 5 simple tips you can use to instantly elevate your own branding and content. 1. Embrace White Space (Let It Breathe) White space (or negative space) is the empty area around design elements. It’s not blank space – it’s active space that helps guide the eye and makes content feel clean and intentional. Why it works: Cluttered designs feel chaotic and hard to read. White space creates elegance, improves readability, and makes your key message pop. How to do it: Add more pa...

Instagram SEO: How Kiwi Businesses Can Optimise Posts for Search Instagram isn’t just about pretty pictures anymore—it’s a powerful search engine where Kiwis look for everything from "best coffee Auckland" to "affordable plumber Wellington." If you’re not optimising your posts for search, you’re missing out on free, targeted traffic. Why Instagram SEO Matters for NZ Businesses ✔ 50% of Instagram users discover new brands via search (Meta) ✔ Local searches (e.g., "hairdresser Christchurch") are growing fast ✔ SEO-friendly posts appear in both hashtag feeds and keyword searches 5 Ways to Optimise Instagram Posts for NZ Searches 1. Keyword Research (The Kiwi Way) Instagram now ranks posts based on keywords in captions, alt text, and hashtags. ✅ How to Find NZ-Relevant Keywords: Check Instagram’s search suggestions (start typing in the search bar) Use AnswerThePublic for local questions (e.g., "Where to buy ___ in NZ?") Spy on competitors’ high-rank...

Christmas 2025 Marketing Guide: How NZ Businesses Can Dominate the Festive Season With four months until Christmas, now’s the perfect time for NZ businesses to tick off a few easy tasks that’ll make December much smoother. No fancy strategies needed—just practical steps to get organised early. At Glu Group we help with the print and digital basics that make festive marketing stress-free. Here’s what to sort now: 3 Easy Things to Do Before October 1. Order Printed Materials Early Why? Print shops get busy, and last-minute rush fees add up. Simple options: Christmas cards (Handwrite notes to top clients in November) 2026 calendars (Give as client gifts with your logo) Promo giveaways (Keyrings, drink bottles, or sustainable totes) How we help: We design and print quality materials! 2. Plan Your Social Media Posts Why? December gets chaotic—batch-create content now. Low-effort ideas: Repost customer Christmas photos (with permission) Share a simple "Holiday Hours" graphic Run a ...