5 Reasons Why Print Isn't Dead

Are you one of those people that thinks print is on the way out? Think again! While it's true that we live in an increasingly digital world, print still has its place. Here are 5 reasons why print isn't dead:

Tangibility: There's just something special about holding a printed piece in your hands. Unlike digital media, print is something that you can touch, smell, and even taste! There's a certain level of physical interaction with print that makes it unique.

Credibility: Printed materials also increase credibility. If you're a small business or a start-up, this is invaluable. By using print, you can show your audience how much value your message has.

Personal connection: Building a personal relationship with your customers takes time and effort. This investment will pay off in the end, though, especially when you are striving to build a personal connection with your customers and clients. Direct mail campaigns and other printed materials are both great ways to reach your audience and make that connection.

Engagement: Believe it or not, there is a 30% higher engagement in print than in digital media and advertising. Readers are far less distracted because there aren't comments or other ads getting in the way of reading comprehension.

Stickiness: Print has a certain "stickiness" to it. It's easier to retain information from a printed source than from a digital one. Plus, print is surprisingly convincing!

While digital media certainly has its place, print is far from dead. It still has a unique role to play in our increasingly digital world. If you're looking for help with your printing needs, Glu Group is here to help. Give us a call at 07 847 773 and be sure to follow us on social media for tips and to see what we have been working on and what we can do for you.