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Showing posts from April, 2023

Why Do My Print Colours Look Different to What is On My Computer Screen?

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Colour is an essential aspect of design, and whether you're creating digital graphics or printed materials, understanding how colour works is crucial. If you've ever wondered why colours on your computer screen look different from those in print, you're not alone. Here are a few reasons that might help explain why: 1. Print vs Screen The colours you see on a computer screen are created by light emitting from behind the screen. On the other hand, the  colours  in print are created by ink or toner being applied to paper or other materials. Because of this fundamental difference, the  colours  you see on your screen can look different from the  colours  that come out of a printer. 2. RGB vs CMYK Additionally, screens and printers use different  colour  models to represent  colours . Screens use an RGB (red, green, blue)  colour  model, while printers typically use a CMYK (cyan, magenta, yellow, black)  colour  model. RGB...

Creating a Lasting Impression: The Power of Graphic Design

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Have you ever considered how important graphic design is? It's actually a pretty big deal! Good graphic design is an amazing tool that can help you communicate your ideas in a way that's not only effective but also beautiful. Let's take a closer look at why you might want to invest in graphic design services. First of all, good design makes you look good. It's really that simple. A professional-looking graphic can make a positive first impression on anyone who sees it, and that can have a big impact on how they feel about you or your brand. We all know that first impressions matter, and great design can help you make a great one. But it's not just about looking good. Investing in quality graphic design can also help you stand out from the competition. When people are making decisions about which product or service to choose, they're looking for things that catch their eye and make them feel good. Great design can do just that, and it can even influence their cho...

From Offset to Digital: Understanding the Pros and Cons of Different Printing Techniques

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Printing has come a long way since before 220 AD when the first printing technique involved carving an image onto a wooden surface. Today, professional printing services have evolved with technology, allowing printing on almost any type of material and in multiple formats. It all depends on your requirements for your business. If you're new to the printing industry, it can be overwhelming to choose the right type of printing. Some printing services are great for printing low volumes while others are ideal for large volumes. In this blog, we will explore different types of printing services, what they are ideal for, and how they work. Offset Printing is the most popular method for printing in large volumes. It is also known as offset lithography or litho. Offset printing is ideal for books, paper, stationery, labels, brochures, and more, especially when using special colors. It involves aluminum plates with an image of the content to be printed. These plates transfer ink from roller...

What Exactly is Graphic Design? Exploring the World of Graphic Design: Jobs, Skills, and Opportunities

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Graphic design is all around us - it's the art of creating visual content that communicates messages and ideas through images, colours, shapes, and words. And it's the job of a graphic designer to create these designs for a variety of purposes, from marketing campaigns to product packaging to video games. One day in the life of a graphic designer might include developing visual assets for a marketing campaign, designing a graphic overlay for social media posts, formalising the layout for a print ad, creating company logos, or retouching photos for digital signage. It all depends on the needs of the client or company. Graphic designers can work in many settings, from ad agencies to web design firms to non-profit organisations. Some work in-house, while others freelance from home. Regardless of the setting, a graphic designer needs to have a set of key skills to succeed. One of the most important skills is audience targeting - understanding who the design is intended to appeal to...