Why Do My Print Colours Look Different to What is On My Computer Screen?

Colour is an essential aspect of design, and whether you're creating digital graphics or printed materials, understanding how colour works is crucial. If you've ever wondered why colours on your computer screen look different from those in print, you're not alone. Here are a few reasons that might help explain why:

1. Print vs Screen

The colours you see on a computer screen are created by light emitting from behind the screen. On the other hand, the colours in print are created by ink or toner being applied to paper or other materials. Because of this fundamental difference, the colours you see on your screen can look different from the colours that come out of a printer.

2. RGB vs CMYK

Additionally, screens and printers use different colour models to represent colours. Screens use an RGB (red, green, blue) colour model, while printers typically use a CMYK (cyan, magenta, yellow, black) colour model. RGB colours are created by adding light, while CMYK colours are created by subtracting ink from a white background.

3. It Depends on the Device

Another factor that can contribute to colours differences is the calibration of the devices. Screens and printers can be calibrated differently, resulting in variations in colour output. Lighting conditions can also impact how colours appear on screen or in print.

4. What can be Done?

To ensure that colours in print match what you see on your screen as closely as possible, it's important to work with a professional printing company that has the expertise and equipment to accurately reproduce colours. They can provide you with proofs to review before printing your final product to ensure that the colours meet your expectations.