Creativity That Sticks

Print Design 101: How to Prepare Files Like a Pro (And Avoid Costly Mistakes) If you’ve ever sent a file to print only to get back misaligned colours, cut-off text, or blurry images, you know how frustrating it can be. The truth? Most printing errors happen because of incorrect file setup. At Glu Group, we print hundreds of projects every month—from business cards to banners—and we’ve seen it all. In this guide, we’ll walk you through exactly how to prepare your files so they print perfectly every time. How to Supply Print- Ready Files (The Right Way) 1. Always Include Bleed What is bleed? Bleed is the extra space (usually 3mm) beyond your design’s edge. It ensures no white borders appear when your design is trimmed. How to add bleed: Adobe InDesign/Illustrator: Go to File > Document Setup (InDesign) or File > New (Illustrator).  Set bleed to 3mm on all sides. Extend background colours/images past the crop marks. Canva: Make sure you have some of your design bleeding over th...

Why Your Content Isn’t Selling (And How to Fix It) If your content isn’t converting, you’re not alone. Many businesses struggle with this—but the problem isn’t your product. It’s your messaging. Here’s the truth: Customers don’t care about your product. They care about their problems, their goals, and how you can help them. The good news? Fixing this is easier than you think. Let’s break it down. The #1 Reason Your Content Isn’t Working You’re trying to sell when you should be educating. Think about it: Would you buy from someone who just shouts, “Buy my stuff!”? Or would you trust someone who understands your struggles and offers real solutions? The answer is obvious.  The Secret? Educate, Don’t Sell Your content should guide, inform, and build trust—not just push for a sale. How It Works: 1️⃣ Awareness – Make them realise they have a problem. 2️⃣ Education – Show them how to solve it. 3️⃣ Trust – Prove you’re the best person to help. 4️⃣ Sale – Now they’re ready to buy. Skip step...

Why Are Visitors Leaving Your Website? (And How to Stop Them) If your website isn’t converting visitors into customers, you might be unknowingly pushing them toward your competitors. In New Zealand’s competitive digital landscape, a poorly optimised website can cost you sales, leads, and credibility. The good news? Fixing these issues isn’t as hard as you might think. Below, we’ll walk you through how to check if your website is turning customers away—and what to do about it. 5 Warning Signs Your Website Is Losing You Business 1. High Bounce Rate (People Leave Immediately) 🔍 How to Check: Use Google Analytics → Behaviour → Overview. ⚠️ Problem: If your bounce rate is above 70%, visitors aren’t engaging. ✅ Fix: Improve page load speed (Kiwis hate slow sites!). Make your headlines and CTAs clearer. Ensure your content matches what visitors expect (e.g., if they search for “best coffee machine NZ,” don’t send them to a generic appliance page). 2. Low Conversion Rates (Visitors Don’t Buy ...

How Much Does SEO Cost in New Zealand? Understanding the Cost of SEO (Search Engine Optimisation) Services. The cost of SEO services in New Zealand can vary significantly depending on several factors, including: Scope of Work: The complexity of the project, the number of keywords, and the depth of the SEO strategy. SEO Agency or Freelancer : The experience and reputation of the SEO provider. Your Website's Current State: The amount of work required to optimise your website. Your Business Goals: The specific outcomes you want to achieve with SEO (e.g., increased traffic, higher rankings, more leads). Typical SEO Pricing Models: Hourly Rate: SEO professionals charge an hourly rate, typically ranging from $100 to $200 per hour. The total cost depends on the number of hours required to complete the project. Project-Based Fee: A fixed fee is charged for a specific project, such as a website audit or a link-building campaign. The cost depends on the scope of the project and the level of ...

Click-Through Rate (CTR) in NZ: Why It Matters & How to Improve It Imagine this: Your website appears on Google’s first page for a popular search term—but hardly anyone clicks on it. Frustrating, right? That’s where Click-Through Rate (CTR) comes in. CTR measures how often people click on your website when it appears in search results. A high CTR means your listing is compelling—low CTR means you’re missing opportunities, even if you rank well. For Kiwi businesses, CTR isn’t just a vanity metric—it directly impacts traffic, rankings, and sales. Here’s why it matters and how to improve yours. What Is Click-Through Rate (CTR)? CTR is the percentage of people who click on your website after seeing it in search results. Example: If your page appears in Google 100 times and gets 10 clicks, your CTR is 10%. A higher CTR signals to Google that your page is useful, which can boost rankings. Why CTR Matters for NZ Businesses 1. Higher CTR = Better Rankings Google rewards pages that users en...