Why Are Visitors Leaving Your Website? (And How to Stop Them)

Why Are Visitors Leaving Your Website? (And How to Stop Them)

If your website isn’t converting visitors into customers, you might be unknowingly pushing them toward your competitors. In New Zealand’s competitive digital landscape, a poorly optimised website can cost you sales, leads, and credibility.

The good news? Fixing these issues isn’t as hard as you might think. Below, we’ll walk you through how to check if your website is turning customers away—and what to do about it.

5 Warning Signs Your Website Is Losing You Business

1. High Bounce Rate (People Leave Immediately)

🔍 How to Check: Use Google Analytics → Behaviour → Overview.

⚠️ Problem: If your bounce rate is above 70%, visitors aren’t engaging.

✅ Fix:

  • Improve page load speed (Kiwis hate slow sites!).
  • Make your headlines and CTAs clearer.
  • Ensure your content matches what visitors expect (e.g., if they search for “best coffee machine NZ,” don’t send them to a generic appliance page).

2. Low Conversion Rates (Visitors Don’t Buy or Enquire)

🔍 How to Check: Google Analytics → Conversions → Goals.

⚠️ Problem: If traffic is high but few people contact you or buy, your site isn’t persuasive enough.

✅ Fix:

  • Add trust signals (reviews, testimonials, NZ-based guarantees).
  • Simplify your contact form (fewer fields = more submissions).
  • Use stronger CTAs (e.g., “Get Your Free Quote” instead of “Contact Us”).

3. Your Website Isn’t Mobile-Friendly

🔍 How to Check: Google’s Mobile-Friendly Test.

⚠️ Problem: Over 60% of Kiwis browse on phones—if your site is hard to use, they’ll leave.

✅ Fix:

  • Use a responsive design (automatically adjusts to phones).
  • Make buttons big enough to tap.
  • Avoid tiny text or slow-loading images.

4. Poor Local SEO (You’re Not Showing Up in NZ Searches)

🔍 How to Check: Google “your service + your city” (e.g., “plumber Auckland”). If you’re not on page 1, you’re missing out.

⚠️ Problem: Kiwis often search with “near me” or “NZ”—if your site isn’t optimised, they won’t find you.

✅ Fix:

  • Claim your Google Business Profile.
  • Add location pages (e.g., “Electricians in Christchurch”).
  • Get local backlinks (NZ directories, community sites).

5. Confusing Navigation (People Can’t Find What They Need)

🔍 How to Check: Ask a friend to perform a task on your site (e.g., “Find pricing for X”). If they struggle, your navigation needs work.

⚠️ Problem: If visitors can’t find key info in 3 clicks or less, they’ll give up.

✅ Fix:

  • Simplify menus (Home, Services, About, Contact).
  • Add a search bar.
  • Use clear headings (e.g., “Pricing,” “FAQ”).

How to Fix a Website That’s Losing Customers

1. Speed It Up

  • Kiwis expect pages to load in under 3 seconds. Use Google PageSpeed Insights to test and optimise.

2. Make It Kiwi-Friendly

  • Use local language (“Keen to chat?” vs. “Contact us”).
  • Show NZ prices in NZD (no hidden currency conversions).
  • Feature local testimonials (“Awesome service from the team in Wellington!”).

3. Improve Trust & Credibility

  • Add real customer reviews.
  • Display security badges (SSL, payment trust symbols).
  • Show team photos (Kiwis trust people, not faceless businesses).

4. Test & Optimise

  • Run A/B tests on:
  • Headlines
  • Call-to-action buttons
  • Contact form placement

Need Help? Let’s Get Your Website Working for You!

If your website is driving customers away instead of attracting them, Glu Group can help. We specialise in:

✅ SEO optimisation (get found in NZ searches)

✅ Website speed fixes (keep visitors engaged)

✅ Conversion rate optimisation (turn clicks into customers)


📩 Book a free website audit today and find out how to stop losing leads! 

Location: New Zealand

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