Creativity That Sticks

Repurposing Content: How to Turn 1 Blog Post into 10+ Social Media Pieces Tired of constantly creating new content from scratch? What if we told you one blog post could fuel your entire social media strategy for weeks? At Glu Group, we help Kiwi businesses maximise their content ROI—because great marketing shouldn’t mean reinventing the wheel every day. Below, we’ll show you exactly how to slice, dice, and repurpose a single blog post into 10+ engaging social media assets. Why Repurpose Content? ✔ Saves time (create once, use endlessly) ✔ Reinforces key messages (repetition = retention) ✔ Reaches different audiences (not everyone consumes content the same way) ✔ Boosts SEO (backlinks from social shares) Step-by-Step: How to Repurpose 1 Blog Post 1. Pull Out Key Quotes as Text Posts Take statistics, bold statements, or insightful quotes from your blog. Example: "Did you know 60% of Kiwi shoppers research online before buying locally?" → Post as a LinkedIn text update or Facebo...

Kiwi SEO Secrets: How to Rank #1 on Google in New Zealand Want your business to dominate Google searches in New Zealand? You’re not alone. With over 90% of Kiwis using Google to find local businesses, ranking at the top can mean more traffic, leads, and sales. But here’s the problem: Most SEO advice is generic and doesn’t account for NZ’s unique search landscape. At Glu Group, we’ve helped Kiwi businesses climb to the top of Google—and today, we’re sharing the local SEO secrets that actually work in New Zealand. Why NZ SEO Is Different Google treats searches differently based on location. What ranks in the US or Australia won’t necessarily work here. Here’s why: ✔ Smaller market = Less competition (but also fewer backlink opportunities) ✔ Local intent – Kiwis often search with “near me” or “NZ” ✔ Cultural nuances – Words like “bach,” “dairy,” or “ute” matter 5 Proven Strategies to Rank #1 in NZ 1. Optimise for Local Keywords Google prioritises businesses that match exactly what Kiwis a...

Why Is a Logo So Expensive? Unpacking the Cost of a Professional Logo Often, clients question the cost of professional logo design. While it may seem like a significant expense upfront, it's crucial to understand the value and intricacies involved in creating a high-quality logo. Here’s a breakdown of the factors contributing to the cost of a professional logo: Creative Expertise and Time Brainstorming and Concept Development: Designers spend countless hours brainstorming ideas, sketching, and refining concepts. Research and Analysis: Understanding your brand's identity, target audience, and industry is crucial. Multiple Revisions: A professional designer often provides multiple revisions to ensure client satisfaction. Technical Skill and Software Design Software: High-quality design software and tools can be expensive. Technical Know-how: Creating a versatile logo that works across different platforms and mediums requires technical expertise. Brand Strategy and Positioning Bra...

Colour Psychology in Design: How Colours Influence Perception & Decisions Colours don’t just make designs look pretty—they trigger emotions, shape perceptions, and even drive purchasing decisions. This is the power of colour psychology, a crucial tool for designers, marketers, and brands. At Glu Group, we use colour psychology to craft designs that connect, persuade, and convert. In this guide, we’ll break down: ✔ What colour psychology is ✔ How different colours influence behaviour ✔ How to apply this to your branding & design What Is Colour Psychology? Colour psychology studies how different hues affect human emotions and decision-making. Since 90% of snap judgments about products are based on colour alone, choosing the right palette is critical for: Brand recognition (e.g., Coca-Cola red, Tiffany blue) Emotional impact (calm vs. energetic) User experience (readability, conversions) The Meaning Behind Common Colours 1. Red – Urgency & Passion Emotions: Excitement, urgency...

Your Website’s Loading Speed Is Costing You Sales—Here’s How to Fix It Did you know that 53% of mobile users abandon a website if it takes longer than 3 seconds to load? In New Zealand’s fast-paced digital landscape, a slow website doesn’t just frustrate visitors—it kills conversions, hurts SEO, and loses you money. At Glu Group, we’ve audited hundreds of Kiwi business websites, and one thing’s clear: speed equals sales. The good news? Fixing it isn’t as hard as you think. Below, we’ll break down why your site might be lagging and exactly how to speed it up. Why Speed Matters (Especially in NZ) 1. Google Penalises Slow Sites Speed is a direct ranking factor in search results. Slow sites get lower visibility, meaning fewer customers find you. 2. Visitors Won’t Wait A 1-second delay can reduce conversions by 7%. Bounce rates skyrocket after 3 seconds. 3. Mobile Users Expect Instant Results With over 60% of Kiwis browsing on phones, a slow mobile experience = lost sales. 5 Common Speed Ki...