Repurposing Content: How to Turn 1 Blog Post into 10+ Social Media Pieces

Repurposing Content: How to Turn 1 Blog Post into 10+ Social Media Pieces

Tired of constantly creating new content from scratch? What if we told you one blog post could fuel your entire social media strategy for weeks?

At Glu Group, we help Kiwi businesses maximise their content ROI—because great marketing shouldn’t mean reinventing the wheel every day. Below, we’ll show you exactly how to slice, dice, and repurpose a single blog post into 10+ engaging social media assets.

Why Repurpose Content?

✔ Saves time (create once, use endlessly)

✔ Reinforces key messages (repetition = retention)

✔ Reaches different audiences (not everyone consumes content the same way)

✔ Boosts SEO (backlinks from social shares)

Step-by-Step: How to Repurpose 1 Blog Post

1. Pull Out Key Quotes as Text Posts

Take statistics, bold statements, or insightful quotes from your blog.

Example:

"Did you know 60% of Kiwi shoppers research online before buying locally?"

→ Post as a LinkedIn text update or Facebook post.

2. Create an Infographic

Turn data points or step-by-step guides from your blog into a visual.

Tools: Canva, Venngage (free templates available).

Share on: Pinterest, Instagram, LinkedIn.

3. Record a Short Video Recap

Film a 60-second video summarizing the blog’s key takeaways.

Example:

"Here are 3 ways to repurpose content—watch this reel to learn!"

→ Post as an Instagram Reel, TikTok, or YouTube Short.

4. Design a Carousel Post

Break the blog into 5-10 slides (e.g., tips, steps, FAQs).

Example:

*"Swipe to see how 1 blog = 10 social posts!"*

→ Share on Instagram, LinkedIn, or Facebook.

5. Turn Stats into Tweet Threads

Extract 3-5 data points and tweet them as a thread.

Example:

"New data shows Kiwi businesses waste 40% of their content. Here’s how to fix it:"

→ Post on Twitter (X) with a link to the blog.

6. Make a Pinterest Pin

Design a vertical graphic with a catchy title and blog link.

Example:

"The Ultimate Guide to Repurposing Content [Free Checklist]"

→ Pin to relevant boards (e.g., "Digital Marketing Tips").

7. Host a Q&A Session

Use the blog topic as a live discussion theme.

Example:

"Join us LIVE to discuss how to repurpose content—ask us anything!"

→ Stream on Instagram, Facebook, or LinkedIn Live.

8. Create a Poll or Quiz

Turn blog insights into interactive content.

Example:

"Which content repurposing tactic will you try first? Vote below!"

→ Post on Instagram Stories, Facebook, or LinkedIn.

9. Write a LinkedIn Article

Expand on one section of the blog for a deeper dive.

Example:

"Why Repurposing Content Is a Game-Changer for NZ Businesses"

→ Publish on LinkedIn with a link to the original post.

10. Compile a "Best Of" Roundup

Combine insights from multiple blogs into one mega-post.

Example:

"5 Content Hacks Every Kiwi Marketer Needs in 2024"

→ Share as a Twitter thread or LinkedIn post.

Need Help Repurposing Content?

At Glu Group, we help Kiwi businesses stretch their content further. Our team can:

✅ Audit your existing content for repurposing gold

✅ Design social media assets (carousels, infographics, videos)

✅ Plan a cross-platform content calendar

📩 Contact us today—let’s make your content work harder for you!