Creativity That Sticks

How to Use Urgency Without Being Pushy (Ethical FOMO Tactics That Work) We’ve all seen those aggressive sales tactics: "ONLY 1 LEFT!" or "OFFER ENDS IN 10 MINUTES!" While urgency works, pushiness drives customers away. The secret? Ethical FOMO (Fear of Missing Out) —creating genuine urgency without manipulation. At Glu Group , we’ve helped NZ businesses boost conversions using these subtle, trust-building techniques. Here’s how to do it right. Why Urgency Works (When Done Ethically) ✔ Speeds up decisions (no more "I’ll think about it") ✔ Highlights value (why act now vs. later?) ✔ Feels exclusive (not desperate) The key difference: Pushy urgency: Fake scarcity, pressure tactics Ethical FOMO: Real value, transparent limits 5 Ethical Ways to Create Urgency 1. Highlight Genuine Scarcity ✅ Do this: "Only 3 spots left in our Auckland workshop" (when true) Show real-time stock levels (*"12/50 units remaining"*) 🚫 Avoid: Fake countdown timers...

How to Build a Loyal Community (Not Just Followers) for Your Brand In today’s crowded social media landscape, having thousands of followers means nothing if they’re not engaged, loyal, or invested in your brand. What truly drives long-term success? A dedicated community—people who don’t just follow you but advocate for you, trust you, and keep coming back. Here’s how you can do it. Why Community > Followers ✔ Higher engagement – Communities interact, share, and participate. ✔ Better retention – Loyal fans stick around even when algorithms change. ✔ Word of mouth growth – Members bring in like-minded people. ✔ Valuable feedback – Real insights to improve your products/services. 5 Steps to Build a Loyal Community 1. Define Your Purpose (Beyond Selling) People join communities for value, connection, or belonging—not ads. ✅ Ask: What problem does my community solve? What makes my brand worth gathering around? Example: A fitness coach’s group: “Support & accountability for busy Kiwis...

Kiwi Social Media Trends 2025: What’s Working Now Social media in New Zealand is evolving fast. What worked last year might already be outdated. To help Kiwi businesses stay ahead, we’ve analysed the latest data and tested strategies with local brands. Here are the top social media trends dominating NZ in 2024—and how you can use them to grow your business. 1. Short-Form Video Still Rules (But With a Twist) Why It Works: 85% of Kiwis watch short videos weekly (TikTok, Instagram Reels, YouTube Shorts). Authenticity beats polish: Raw, behind-the-scenes clips outperform overproduced ads. How to Use It: Show your "Kiwi-ness": Film quick tips, bloopers, or team culture. Hop on trends fast: Use local sounds (e.g., "Slice of Heaven" remixes). 2. LinkedIn Is NZ’s Secret B2B Goldmine Why It Works: NZ LinkedIn engagement grew 27% in 2024. Professionals prefer educational content over sales pitches. How to Use It: Post industry insights (e.g., "3 Retail Trends Impacting N...