Kiwi Social Media Trends 2025: What’s Working Now

Kiwi Social Media Trends 2025: What’s Working Now

Social media in New Zealand is evolving fast. What worked last year might already be outdated. To help Kiwi businesses stay ahead, we’ve analysed the latest data and tested strategies with local brands. Here are the top social media trends dominating NZ in 2024—and how you can use them to grow your business.


1. Short-Form Video Still Rules (But With a Twist)

Why It Works:

  • 85% of Kiwis watch short videos weekly (TikTok, Instagram Reels, YouTube Shorts).
  • Authenticity beats polish: Raw, behind-the-scenes clips outperform overproduced ads.

How to Use It:

  • Show your "Kiwi-ness": Film quick tips, bloopers, or team culture.
  • Hop on trends fast: Use local sounds (e.g., "Slice of Heaven" remixes).

2. LinkedIn Is NZ’s Secret B2B Goldmine

Why It Works:

  • NZ LinkedIn engagement grew 27% in 2024.
  • Professionals prefer educational content over sales pitches.

How to Use It:

  • Post industry insights (e.g., "3 Retail Trends Impacting NZ in 2024").
  • Use document posts (PDF carousels get 3x more shares).

3. AI-Powered Personalization

Why It Works:

  • 72% of Kiwis expect brands to "get" their preferences.
  • AI tools (ChatGPT, Canva Magic Write) help scale custom content.

How to Use It:

  • Tailor DMs: Use AI to personalise replies (e.g., "Congrats on the new store in Hamilton!").
  • Dynamic ads: Show different creatives based on user behaviour.

4. "De-Influencing" & Trust-Building

Why It Works:

  • 58% of NZ consumers distrust overly salesy posts.
  • Honest reviews and "anti-sales" content gain traction.

How to Use It:

  • Post real comparisons (e.g., "Our product vs. Cheaper Alternative: When It’s NOT Worth It").
  • Share unfiltered customer stories.

5. Social Commerce Explodes

Why It Works:

  • 1 in 3 NZ shoppers bought via social media in 2023.
  • Instagram Shops, TikTok Shop, and Facebook Marketplace are booming.

How to Use It:

  • Tag products in Reels (30% of users discover brands this way).
  • Run exclusive social-only discounts.

6. Private Communities > Public Posts

Why It Works:

  • Kiwis are joining niche Facebook Groups, Discord channels, and WhatsApp communities.
  • Higher engagement than general feeds.

How to Use It:

  • Create a VIP group for top customers (e.g., "NZ Eco-Buyers Club").
  • Host live Q&As in private chats.

Need Help Riding These Trends?

At Glu Group, we help Kiwi businesses win on social media with:

✅ Trend-focused content strategies

✅ High-converting ad campaigns

✅ Authentic community building


Contact us for an injuries!

Location: New Zealand

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