How Often Should You Update Your Shop Signage? A NZ Guide

How Often Should You Update Your Shop Signage? A NZ Guide

Your shop signage is often the first impression customers have of your business—so when was the last time you gave it a refresh? Worn, outdated, or damaged signage doesn’t just look unprofessional—it can cost you foot traffic and sales.

At Glu Group, we’ve helped Kiwi businesses keep their signage looking sharp and effective. Here’s your ultimate guide to knowing when and why to update your shop signage, along with tips to maximise its impact.

Why Signage Maintenance Matters in NZ

✔ First Impressions Count – 76% of customers judge a business based on its exterior (FedEx Study).

✔ Weather Wear & Tear – NZ’s harsh UV rays, wind, and rain can fade and damage signs faster than you think.

✔ Branding Consistency – If your logo or branding has evolved, your signage should too.

✔ Regulation Compliance – Local councils update signage rules periodically (e.g., size, lighting).

When Should You Update Your Signage?

1. Every 5-7 Years (Standard Maintenance)

1. Even high-quality signage degrades over time. Check for:
2. Fading colours (especially in sun-exposed areas)
3. Peeling vinyl or cracked lettering

✅ Our Recommendation: Schedule a professional signage inspection every 2-3 years to catch issues early.

2. After a Rebrand

If you’ve updated your:

1. Logo
2. Colour scheme
3. Business name

🚫 Don’t keep old branding—it confuses customers and weakens recognition.

3. When Business Offerings Change

1. Added new services?
2. Changed your key selling point?
3. Moved locations?

4. Seasonal or Promotional Updates

1. Holiday sales (Labour weekend, Christmas)
2. Limited-time offers (e.g., "Winter Specials")

✅ Cost-Effective Fix: Temporary vinyl decals or removable banners.

Signs Your Signage Needs Urgent Attention

🚩 Customers say: "I didn’t know you sold that!"

🚩 Fading makes it hard to read (especially at night)

🚩 Damage (cracks, loose fittings, electrical issues)

🚩 Your competitors’ signs look newer/more modern

Need a Signage Refresh? We Can Help!

At Glu Group, we make signage updates easy and affordable for NZ businesses:

✅ Signage health checks – Identify wear before it’s a problem

✅ Full replacements & upgrades – Modern, durable designs

✅ Temporary promotional signage – For seasonal campaigns

✅ Council compliance advice – Avoid fines

📩 Contact us today for a free signage assessment—let’s make sure your business puts its best face forward!

Final Tip:

Think of your signage as a 24/7 salesperson. Keep it fresh, clear, and inviting—because in a competitive NZ market, visibility = credibility = sales.