How to Integrate Social Media with Your Website: A NZ Business Guide

How to Integrate Social Media with Your Website: A NZ Business Guide

In today’s digital landscape, your website and social media shouldn’t operate in isolation—they should work together to boost engagement, drive traffic, and convert visitors into customers. For Kiwi businesses, this integration is especially crucial, as 78% of NZ consumers interact with brands across multiple touchpoints before purchasing.

At Glu Group, we’ve helped NZ businesses seamlessly connect their social media and websites to maximise results. Here’s your step-by-step guide to making them work together effectively.

Why Integrate Social Media with Your Website?

✔ Increase Website Traffic – Social media is a top referral source for NZ websites.

✔ Boost Engagement – Interactive elements keep visitors on your site longer.

✔ Improve SEO – Social signals (shares, likes) indirectly influence search rankings.

✔ Enhance Credibility – Social proof (reviews, live feeds) builds trust.

6 Ways to Integrate Social Media with Your Website

1. Add Social Media Buttons (The Right Way)

✅ Do:

• Place icons in the header, footer, or contact page.
• Link directly to your profiles (test them regularly).
• Use customisable widgets for a polished look.

🚫 Don’t:

Overload with every platform—just link to where you’re active.

Kiwi Example:

Allbirds NZ keeps it simple with just Instagram, Facebook, and LinkedIn links in their footer.

2. Embed Social Feeds on Your Website

Showcase your latest posts to prove you’re active and engaging.

✅ How to Do It:

• Use Instagram Embed for recent posts.
• Add a Twitter/X feed for real-time updates.
• Try tools like Smash Balloon (WordPress) for customisable feeds.

Where to Place It:

1. Homepage (social proof section)
2. Product pages (user-generated content)

3. Add Social Sharing Buttons to Blog Posts

Make it easy for readers to share your content.

✅ Best Plugins for NZ Websites:

1. ShareThis (lightweight, customisable)
2. AddToAny (works across platforms)

Pro Tip:

Place buttons at the top and bottom of articles for maximum shares.

4. Use UTM Parameters to Track Social Traffic

Know exactly which platforms drive the most conversions.

✅ How to Set It Up:

Use Google’s Campaign URL Builder to create trackable links.

5. Showcase Reviews & Testimonials

Leverage Google Reviews, Facebook Ratings, or on your site.

✅ How to Do It:

• Use Elfsight or Trustmary widgets.
• Embed a Google Reviews carousel on your homepage.

Kiwi Example:

Ecostore NZ displays customer testimonials from Facebook directly on product pages.

Bonus: Advanced Integration Tactics

1. Run Social-Exclusive Promos

• “Use code INSTA10 for 10% off” (track via UTM links).
• Redirect to a hidden landing page for social followers.

2. Add Click-to-Messaging Buttons

• Let users WhatsApp/Facebook Message you directly from your site.

Need Help with Social + Website Integration?

We help NZ businesses:

✅ Set up tracking & widgets

✅ Optimise for maximum conversions

📩 Contact us today for a free website audit!

Final Thought:

Your website and social media are teammates—not competitors. Integrate them well, and you’ll see more traffic, trust, and sales.