The Ultimate NZ Marketing Checklist: From Signage to Social Media

Marketing your Kiwi business can feel like a juggling act. Between keeping your social media active, your signage fresh, and your print materials up to date, it’s easy to let things slip through the cracks. But what if you had a simple, step-by-step checklist to keep everything on track?

We’ve helped hundreds of NZ businesses streamline their marketing—and now we’re sharing our proven framework with you.

Why You Need a Holistic Marketing Checklist

Consistency Builds Trust: When your signage, social media, and print materials all align, customers see a professional, reliable brand.

Save Time & Money: Avoid last-minute rushes, costly redesigns, or missed opportunities by planning ahead.

Maximise Impact: Integrate your efforts so each channel supports the others (e.g., social media driving traffic to your newly designed website).

The Ultimate NZ Marketing Checklist

Use this to audit your current marketing or plan your next campaign.

1. Branding & Design

• Logo & Colours: Are they consistent across all platforms?
• Fonts & Tone of Voice: Do they reflect your brand’s personality?
• Brand Style Guide: Do you have one to ensure consistency?

2. Print Materials

• Business Cards: Updated with current contact details and branding?
• Brochures/Flyers: Clear calls to action and professional design?
• Promotional Products: Branded giveaways (e.g., drink bottles, keyrings) ready for client gifting?

3. Signage

• Exterior Signage: Clean, visible, and aligned with your branding?
• Window Decals: Updated for seasonal promotions or new offers?
• Vehicle Wraps: Eye-catching and professional?

4. Website & SEO

• Mobile-Friendly: Does your site work perfectly on phones?
• Clear Calls to Action: Can visitors easily contact you or make a purchase?
• Local SEO: Are you optimised for NZ search terms (e.g., “plumber Auckland”)?

5. Social Media

• Consistent Posting: Are you active on the right platforms for your audience?
• Engaging Content: Mix of promotional, educational, and entertaining posts?
• Paid Ads: Strategic campaigns (e.g., Meta ads) to reach new customers?

6. Measurement & Adjustments

• Google Analytics: Set up to track website performance?
• Social Insights: Monitoring engagement and adjusting strategies?
• ROI Tracking: Measuring what’s working and where to invest?

How to Use This Checklist

1. Audit: Review your current marketing against each item.
2. Prioritise: Focus on gaps that will have the biggest impact.
3. Execute: Tackle one section at a time to avoid overwhelm.
4. Review: Revisit this checklist quarterly to stay on track.

Need Help Checking Everything Off?

We specialise in making marketing seamless for NZ businesses. Let us help you with:

✅ Design & Print: Business cards, flyers, promotional products

✅ Signage: Shop fronts, vehicle wraps, window decals

✅ Digital: Websites, social media management, and targeted ads

📩 Contact us today for a free marketing audit. Together, we’ll make sure your branding works as hard as you do!