Creativity That Sticks

How Often Should You Update Your Shop Signage? A NZ Guide Your shop signage is often the first impression customers have of your business—so when was the last time you gave it a refresh? Worn, outdated, or damaged signage doesn’t just look unprofessional—it can cost you foot traffic and sales. At Glu Group, we’ve helped Kiwi businesses keep their signage looking sharp and effective. Here’s your ultimate guide to knowing when and why to update your shop signage, along with tips to maximise its impact. Why Signage Maintenance Matters in NZ ✔ First Impressions Count – 76% of customers judge a business based on its exterior (FedEx Study). ✔ Weather Wear & Tear – NZ’s harsh UV rays, wind, and rain can fade and damage signs faster than you think. ✔ Branding Consistency – If your logo or branding has evolved, your signage should too. ✔ Regulation Compliance – Local councils update signage rules periodically (e.g., size, lighting). When Should You Update Your Signage? 1. Every 5-7 Years (S...

How Often Should You Post? A NZ Engagement Study Wondering if you're posting too much (or too little) on social media? You're not alone. At Glu Group, we analysed 3,200+ Kiwi business accounts across industries to crack the code for optimal posting frequency. Key NZ-Specific Findings The Goldilocks Principle Applies Posting too little = forgotten Posting too much = unfollowed Just right = maximum engagement Platform Differences Matter What works on Instagram doesn't always work on all social media apps like LinkedIn. Industry Variations Exist Cafés need different strategies than accountants Ideal Posting Frequency for NZ Businesses 🇳🇿 Facebook Recommended: 3-5 posts/week Peak Times: Stereotypically 7-9am & 6-8pm weekdays. However check out your analytics in the Meta Business Suite and it will tell you what are your demographics peak hours! 🇳🇿 Instagram Feed: 4-5 posts/week Stories: 5-7/week (minimum) Reels: 2-3/week 🇳🇿 LinkedIn B2B (Business to Business) Sweet Spo...

How to Integrate Social Media with Your Website: A NZ Business Guide In today’s digital landscape, your website and social media shouldn’t operate in isolation—they should work together to boost engagement, drive traffic, and convert visitors into customers. For Kiwi businesses, this integration is especially crucial, as 78% of NZ consumers interact with brands across multiple touchpoints before purchasing. At Glu Group, we’ve helped NZ businesses seamlessly connect their social media and websites to maximise results. Here’s your step-by-step guide to making them work together effectively. Why Integrate Social Media with Your Website? ✔ Increase Website Traffic – Social media is a top referral source for NZ websites. ✔ Boost Engagement – Interactive elements keep visitors on your site longer. ✔ Improve SEO – Social signals (shares, likes) indirectly influence search rankings. ✔ Enhance Credibility – Social proof (reviews, live feeds) builds trust. 6 Ways to Integrate Social Media with ...

How to Track Social Media ROI for NZ Businesses (Beyond Just Likes) For too many Kiwi businesses, social media "success" means counting likes and followers. But when was the last time a like paid your bills? At Glu Group, we help NZ companies move beyond vanity metrics to track what actually matters - real business results. Why Likes Don't Equal ROI (Return of Investment) 92% of NZ marketers can't accurately measure social media's financial impact (NZ Marketing Association) Algorithm changes have made organic reach unpredictable Real ROI comes from leads, sales, and customer retention The 5 Social Media Metrics That Actually Matter 1. Conversion Rate What it measures: Percentage of users who take a desired action How to track: UTM (Urchin Tracking Module) parameters in links Facebook Pixel/Google Analytics NZ Benchmark: 2-5% (varies by industry) 2. Customer Acquisition Cost (CAC) What it measures: Cost to gain each new customer via social Formula: (Ad Spend + Staf...